Huangshan Grand Planter Herbals&Tea Bio-farm Co.,ltd

Industry News

Tea industry upgrade breakthrough - innovation

Word:[Big][Middle][Small] QR Code 2019/4/29     Viewed:    

5茶产业升级突破口——创新


As one of the common consumer products in daily life, tea has been widely favored by people. However, the Chinese tea industry has different levels of development. From the early stage of each other's competition to the current competition, how to better transform the business development model determines whether the tea industry can further grow.

As one of the common consumer products in daily life, tea has been widely favored by people. However, the Chinese tea industry has different levels of development. From the early stage of each other's competition to the current competition, how to better transform the business development model determines whether the tea industry can further grow.

How to take the tea route

Recently, Ouyang Kun, China's chief executive of the World Goods Association, said that the industry that hopes to be born in China is tea. He believes that tea is unique in China, has a ready-made, profound cultural connotation, and can be accepted by consumers around the world.


Many consumers have begun to have a higher level of demand for tea. Liu Yingze, a Chinese tea society, believes that China's tea market has entered the era of competition for survival of the fittest, and has begun to develop from a famous tea to a tea. Consumers not only value the quality of tea, but also pay attention to the brand and packaging of tea, and become more and more critical about the quality, history and beauty of tea.

Wang Qing, executive vice president of the Beijing Tea Circulation Association, said in an exclusive interview with the reporter of China United Daily News that "tea products should be said to have a wide range of applications and coverage. In a broad sense, tea should be a kind. Popular beverages, but due to our cultural characteristics, tea products are also a kind of agricultural products that rely on the heavens to eat. Therefore, the company produces high-quality tea products with a certain cultural background. The quantity of the products is very small, so the development of tea products can still be Accepted. It is worth noting that if the enterprise involves tea products, then the market positioning of the enterprise must be clear; secondly, although it is a product, it also needs to have a certain amount of goods to sell; again, the product must not only have cultural heritage, quality More important."

Grasping positioning is critical

It is understood that the Chinese tea industry has been in a traditional mode of thinking for a long time. It believes that occupying the resource advantage of Chashan can occupy the market, and the number of stores shows the strength of the enterprise, thus making tea enterprises ignore talents, consumers and brands. The importance of factors such as influence. So, what is the strength and strength of the company? How is the enterprise doing to benefit the development of the tea industry?

In this regard, Executive Vice President Wang Qing told the China United Daily News that "China's tea industry has developed to the present, with a growth rate of 10% for 11 consecutive years. Therefore, from the current perspective, the industry is developing very well. But entering the 'Ten After the second and fifth s, the growth rate of the pickable area of tea is higher, the area is enlarged, and the problem of more production than sales will appear. In addition, the processing cost in China is high now, and the human resources of the enterprise cannot keep up. Tea workers, so the price of tea is rising faster."

"So, in terms of enterprises, it can be divided into several types, one is a production-oriented enterprise, and only a product. It has resource advantages, such as Chashan, and the products also need to increase the technological content, improve the processing level, etc., including mechanized tea. Level, so the labor cost can be reduced; if the enterprises that used to do circulation in the past are now producing products, it is more important to pay attention to the quality of the products; the other is that the enterprises are both products and circulation, for example, some large enterprises open chain stores. In the form of doing it, the method is very good, but the front line is long, especially in the past, the traditional production enterprises mainly lacked talents in circulation, as well as the overall planning and marketing recommendation plan, etc. Therefore, for enterprises, they should foster strengths and avoid weaknesses and positioning. Quasi." Wang Qing, executive vice president, went on to say.

Innovation: the road to China's tea power

China has always been a big tea producer, but it has not been a strong tea country. Wang Qing, executive vice president, told this reporter that "the problem of regional tea is also very important. The geographical characteristics of Chinese tea are very obvious. Whether it is a production enterprise or a consumption area, it is obvious. On the basis of quality and safety, Adjusting product structure and innovating product models. In terms of circulation, up to now, in addition to Taiwan-funded Tianfu tea, there are sales outlets in the country. At present, mainland circulation enterprises are still regional, far from reaching the national level. Scope, so circulation enterprises are more to improve the level of tea marketing, including the cultivation of marketing talents, and how to let the circulation brands and service brands out of the region, so that national and large regional consumers love and accept, so More conducive to the sale of products."

In addition, tea consumption has been transformed from a single traditional tea to a diversified series of products, for example, the listing of tea beverages, as well as the development of various related projects related to tea, so that the store has more attributes and business opportunities. Among them, Wang Qing, executive vice president, believes that “the tea fair is also an effective path for enterprise development. It is important to emphasize that in the process of participating in the tea fair, enterprises should clearly target the brand or find partners. In general, If the enterprise can demand self-discipline, product quality, and relevant industries can also improve the price system as much as possible to avoid disorderly competition in the market, then the tea industry will develop faster and better."
Go Back
Print
13955983038
浏览手机站